Search Engine Optimization (SEO)
“Increase the amount & quality of traffic to your site the natural way.”
Think about how people arrive at your site. Do you have a strong brand that is easily connected with the actual services or products that you offer? The cold truth is that even with a strong brand you are most likely unknown to the majority of internet users – at least at that very split-second when they start typing their search query into their favorite search engine. They might need your services or products, but they probably won’t think ‘Your Name’ when they type into the search box at Google or Yahoo!. The majority of potential visitors will type something to solve the question ‘I need…’. This is where SEO comes into play for directing targeted traffic to your site. You want to make your site available for potential visitors that are searching for a service or product that you offer. By doing so you are not only increasing the amount of traffic, but also improving the quality of traffic which actually is much more important.
Online advertising is an excellent ‘quick-fix’ for getting targeted traffic to your site, while SEO is more of a long term investment. With SEO the results are not as fast, but SEO is still king for generating free, natural, and targeted traffic. However, it is usually a good idea to couple an SEO project with online advertising for gathering ideas on how to interact and speak to your customers.
Possible goals for an SEO project
+ Level up in search engine rankings
+ Increase the quality of traffic by attracting a more relevant audience
+ Increase the volume of free traffic to your site
+ Increase your overall online presence and brand awareness
You’ll receive guidelines for publishing future content. You will therefore be able to S.E.O. your upcoming content with minimal effort by keeping the structure and logic of your site top-notch.
Want to know more about search engine optimization? Have a look at the SEO Unveiled section.